Yahoo! taking a tumbl?

So the big news recently is that Yahoo! is dropping US$ 1.1B on micro-blogging site Tumblr.  Is this a good move?

Well, for who?

First, it's very good news for the guys at Tumblr. Think about it. There are countless blogging platforms out there.. for FREE, that people can use.
David Karp, Founder and CEO could create a new one tomorrow (if it weren't prohibited in the deal somewhere, which I'm sure it is), and so could a hundred others. And now he has a gazillion dollars.

David Karp: Ballin' hard

So is it good for Yahoo! ? 
(it's very difficult to end a question with their name, by the way)

Yahoo! could have used their own, or tried to create a new one. I guarantee it wouldn't have cost a billion dollars. It's a website, and the proprietary software or that mystic "special sauce" wasn't some patent.

First, let's examine the reasons not to make this deal if you're Yahoo!
1. It's 1.1 BILLION dollars. In 2011, Tumblr was valued at $800M, but its primary source of income is advertising. (something that didn't excite investors for Facebook) Some reports have tumblr's revenue at $12M.  Not profit, REVENUE.  That's nothing.  It's a pretty big bet.

2. When old people try to hang out at cool places, they don't get cool.  They make the cool place less cool, and the cool kids go hang out somewhere else. In case you couldn't decode my web of brilliance, Yahoo is your mom, and the tumblr is the popular table.  Plenty of users have sounded off on this already and have started looking for a place to move.

I'm not sure of the valuation, but I think it's a good move for the Yahoo! people.
1. Yahoo! doesn't need a platform, it needs an audience. Hello 108 million blogs and 13 billion page views a day.

2. Yahoo! has decided it's going to compete with Google in the web services realm. In order to do that, they're going to need something like this and something like Google Drive, and something like Google+.

I think that people will be upset about it and not want to feel uncool, but in the end it will wear off and people will go back to tumbling---tumblng---tumblring---to their little heart's content. As long as Yahoo doesn't start going crazy with the censor button and start changing all the rules, then everything will  probably be fine.  The bigger question is how tumblr can and will be integrated in the Yahoo! ecosystem.

It's not new, either.  Google bought Blogger, and here we are. The point is, forget the dollar value. When we get up in this stratosphere, it's all monopoly money anyway.  If it works, it's worth it.  If it doesn't, you might be dead anyway.

Three lingering questions:
1. What else will Yahoo! try to acquire?
2. Will Yahoo! change or add new features to tumblr?
3. When is Apple gonna buy Yahoo!, already?! should they?